BUILD YOUR TRIBE IN 2024

A GROUP COACHING BUSINESS CAN:

• impact more people with your coaching
• increase your effective hourly rate and earning capacity 
• increase your personal brand value
• give you more time and financial freedom 

THIS COURSE IS IDEAL FOR YOU IF YOU:

• are a already a coach, consultant or trainer
• are an action taker and self-reliant 
• are willing to put in the work and extra hours
• can follow instructions

THIS COURSE IS NOT FOR YOU IF YOU:

• think passion alone will guarantee you success
• are not willing to apply the knowledge you learn from the course
• easily deterred by setbacks and frustration
• are hoping this course to be a silver bullet

1

MINDSET:
The Mindset module will help you develop the mindset to go from coach to group coach business owner. We delve deep into the psychology of coaching groups and running an online business, helping you develop the mindset necessary to succeed.

2

NICHE:
The Niche module will show you how to carve out a unique niche where you'll take your serious leisure to create your own signature coaching program. We'll guide you through a step-by-step process to assess your competition and validate your offer.

3

BRAND:
The Brand module takes your brand beyond a logo and business name. You'll develop an authentic brand identity, craft a compelling story, and create a strong online presence to effectively communicate your brand value and establish yourself as an authority in your niche.

4

SKILLS:
The Skills module walks you through the most important skills you'll need to develop to go from struggling coach to coach business owner. You’ll create your unique skill stack to become a specialised generalist and develop the business acumen to run your group coaching business.

5

SYSYTEMS:
The Systems module will show you how to create systems to streamline and future proof your group coaching business. You'll learn how to document SOPs, automate tasks, create processes and outsource effectively to save you time, money and frustration. 

6

RESEARCH:
The Research module will help you uncover unique content and connect with experts to give you the foundations to formulate your evidence-based signature coaching program. This will help you stand out in your niche market and give you a competitive advantage.

7

MARKETING:
The Marketing module will guide you through the strategy and process of content marketing to kickstart and grow your business. You will learn how to take your research and create evergreen pillar content that will build trust with your audience. 

8

SALES:
The Sales module will walk you through the steps on how to pre-qualify and pre-sell prospects so that your sales calls are application requests to work with you  producing high conversion rates with clients you'll enjoy working with.

9

TEAM:
The Team module will show you how to hire, train and work with a small team who'll take care of the day-to-day running of your business. You'll learn how to delegate tasks with SOPs, foster teamwork and leverage the strengths of each team member to drive exceptional results.

10

TOOLS:
The Tools module we will explore a range of digital tools, coaching software, and marketing automation systems that will streamline your operations, enhance client experiences,  boost your productivity and your team's overall efficiency to elevate your online presence.

11

PROGRAM:
In the Program Module we go through how you can create, package and deliver your signature coaching program. From structuring your program and designing engaging content to building trust with cohort members, we'll guide you through the entire development and delivery process.

12

CERTIFICATION:
In this Final module we bring it all together and explore how you can certify your program, have it endorsed by experts and/or become an ICF approved continuing education provider.