Ikigai has become one of the most searched wellbeing concepts in the world. But most of what's out there is a simplified, Westernised version that bears little resemblance to how Japanese people actually experience it.

The Ikigai Tribe Coach Certification is the only program that teaches ikigai as a psychological concept — evidence-based, endorsed by Japan's leading ikigai researchers, and grounded in cultural accuracy.

For organisations, this certification offers a meaningful way to invest in your people-facing roles. Whether your coaches are working with individuals on career purpose, supporting teams through change, or building more meaningful workplace cultures, this program gives them a framework that is both rigorous and human.

What certified coaches gain

• A deep, accurate understanding of ikigai as lived and researched in Japan
• Practical coaching tools and frameworks grounded in positive psychology
• Confidence to guide clients through purpose, meaning, and motivation conversations
• Access to the Ikigai Tribe community of educators, coaches, and practitioners
• Endorsement from Japan's leading ikigai authorities

Corporate cohorts

For organisations enrolling three or more participants, custom corporate cohort arrangements are available. Reach out to discuss timing, group pricing, and how the program can be integrated into your existing L&D offering.