Ikigai is not a framework for you to find your dream job, and it’s not a framework that you can use to establish your company’s or organization’s purpose. So really, you need to unlearn what you’ve learned – there is not a framework.
To properly define the word ikigai we need to look at the work of Kamiya Mieko and her book Ikigai ni Tsuite. Tsuite means relating to, so relating to ikigai, but the title of this book is often translated as On the Meaning of Life.
To all you life coaches business coaches, HR managers, wantrepreneurs, and bloggers sharing the framework of doing something that you love, that you are good at, that the world needs, and that you can be paid for or rewarded for as ikigai, STOP IT! It is not the Japanese concept of ikigai.