In May 2025, Sony Life Insurance Co., Ltd. released the results of a nationwide survey on ikigai . The study asked 1,400 people from teens to those in their 70s about their sources of ikigai. The answers may surprise you.

Cory SterlingIt’s with deep gratitude that I share this post from Cory Sterling—a globe-trotting, digital nomad lawyer who lives with a strong sense of ikigai. Cory brings a refreshing, fun approach to law for holistic health and wellness professionals.Cory completed my Ikigai Tribe Coach Certification in Japan in April 2025. He originally shared the post

Ikigai Coaching – a methodology to help others flourish and feel alive. ‘As “ikigai” can be a guideline for the individual’s way of life, it is a topic for interdisciplinary research in psychology, pedagogy (education), and philosophy.’ The above quote from one of Japan’s leading ikigai researchers, Professor Akihiro Hasegawa of Toyo Eiwa University, indicates the breadth